• JSMAssociates

Talent Leaders Episode 2: Lori Sylvia, CEO of Rally® and Founder, Rally Recruitment Marketing

Updated: Jan 21

Welcome to the second episode of Talent Leaders, a virtual series of conversations with business leaders who share their experiences and expertise on all aspects of attracting, engaging, and retaining top talent. In this episode, JSMAssociates CEO & Talent Acquisition Specialist Janet Meek sits down for a virtual discussion with Lori Sylvia, CEO of Rally® and Founder of Rally Recruitment Marketing, to examine modern recruitment marketing strategies and ways small and medium-sized businesses can use employer branding and recruitment strategy to attract the best job candidates.


What To Expect: Lori shares key insights on modern recruiting and discusses how companies can manage their online reputations, increase visibility, and leverage their value systems to build an employer brand that attracts top talent and is uniform across communication channels. Click below to watch:


More About Lori Sylvia:

Lori Sylvia is the CEO of Rally® and the founder of Rally Recruitment Marketing, an online community of 26,000 Recruiting and HR professionals focused on learning new strategies and skills in recruitment marketing, employer branding, content creation, and social media.


Lori has been in Marketing and Communications for 25 years, starting out as a technology journalist and then becoming a marketer of new technologies at five start-ups. Before founding Rally®, Lori was Chief Marketing Officer of SmashFly Technologies, where she and her team educated the market about modern Recruitment Marketing practices.


With Rally®, Lori is working across the industry to inspire more people to become Recruitment Marketers to lead the future of talent acquisition.

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