• JSMAssociates

Talent Leaders Episode 1: Sherry Deutschmann, Founder of LetterLogic

Welcome to the first episode of Talent Leaders, a virtual series of conversations with business leaders who share their experiences and expertise on all aspects of attracting, engaging, and retaining top talent.


In this episode, JSMAssociates CEO & Talent Acquisition Specialist Janet Meek sits down with serial entrepreneur and author Sherry Deutschmann for a virtual chair chat to discuss how cultivating a culture of empathy at LetterLogic resulted in high employee retention and the unprecedented growth of the firm. LetterLogic was named to INC 5000’s list of the fastest-growing privately held companies in the U.S. for ten consecutive years and was featured in the New York Times, Forbes Magazine, Business Leaders, INC, and Fast Company. Sherry attributes the company's success to its employee-first approach to business and delivering on its promise to clients.


What To Expect: Sherry candidly shares how leading with empathy took LetterLogic from the basement to the c-suite. Don’t miss this lesson on the benefits of prioritizing people over profits and humanizing your company's employer brand. Click below to Watch:

More About Sherry: Sherry Deutschmann is a passionate advocate for entrepreneurship.

In 2019, Sherry founded BrainTrust, a company dedicated to helping women entrepreneurs grow their businesses to $1Million in annual revenue…and beyond.


Sherry was recognized by EY as one of their 2009 Entrepreneurial Winning Women and honored by President Barack Obama as a White House Champion of Change in 2016.


Sherry’s best-selling book, Lunch with Lucy – Maximize Profits by Investing in your People – was released on March 20, 2020.


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